The concept of creative industries is one of the most innovative today, and this article examines different models of its implementation in the Russian cities of St. Petersburg and Moscow. St. Petersburg city authorities have been trying to integrate the creative industries strategy in the city development plans and faced a number of obstacles, while in Moscow we see a successful realisation of the same idea by profit and non profit making organizations and with no direct support from the state. The Moscow model was able to produce an attractive environment for a diverse audience through a fusion of art and entrepreneurship while the St. Petersburg model of budget funding grappled with issues such copyright law, finance and tax policy. Examples from Russia are of particular importance for urban planning in Serbia where there are almost identical conditions and obstacles in developing innovative ideas and models of integration of culture and economy. The author stressed that in Russia the risk of mechanical application of Western models was noted, as well as the need to better define the concept of 'creative industries', through debate between often conflicting views. The innovative concept of creative industries penetrates all spheres of modern society. Its implementation in Russia is best illustrated comparing the "creative city" model in St. Petersburg and a very different model of development of art clusters in Moscow.
In St. Petersburg, the city government’s attempt to integrate the creative industries strategy ended in stalemate while in Moscow the implementation of ideas without government support was successful. The art cluster model enables artists and cultural organizations to overcome their financial difficulties and to create an infrastructure and environment in which organizations share resources in developing culture. The blend of art and entrepreneurship requires business management to build market relations. So far there has been a strong growth of clusters and It is evident that they are sources of creativity and an attractive environment for a diverse audience. The development of creative industries in Russia is a good example for examining the role the state should play in the field of culture and achieving the balance of cultural and economic components.
In Serbia there are almost identical conditions and obstacles for developing innovative ideas and models of integration of culture and economy and opportunities for learning should not be missed. For example, creative industries in Russia exist separately and an Integrated vision of the creative sector needs to be promoted both within the sector and the wider public. Progress is also hampered by the lack of administrative and legal infrastructure such as in the field of copyright law, finance, tax policies etc. but also, by the lack of consensus on the extent and consequences of exposure of culture to the market and how to avoid the possible degradation of culture through commercialisation.
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