Benefit Living

Investing in a creative enterprise to establish a new multi-dimensional capacity called the ‘creative city’, is only the beginning of the policy of direct investment which aims to  make gains from funding creativity through income and added value.  

Long-term growth is best provided by investing in people. A creative city has to offer diverse employment opportunities for artists and other creative people.

When it comes to investing, the main task of the governments is to connect the creative resources and build a sustainable market for creative goods. This is to include sponsoring talented people and connecting artists from different disciplines such as web-design, industrial design, media, advertising, etc.

Partnerships are key for the development of creative activities at all levels form local to international.

The State should recognize the export potential of the creative sector or the potential for employment and introduce tax incentives  to encourage greater investment in this area.

One example of good practice is the British national fund Nesta www.nesta.org.uk which invests in  innovative projects in culture, science and technology.

Aleksandar Đerić
Academica 

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